To reach the SDGs by 2030 we require new & innovative approaches. Two recent examples illustrate how WFP uses technology and innovation to end hunger:

  1. ShareTheMeal (STM) is a mobile phone app that enables users to “share their meals” with children in need. It costs only US$ 0.50 to feed one child for a day. As of February 2016, 4.7 million meals have been shared by over 460,000 users. Currently STM supports pregnant women and their children in Homs, Syria.
  2. Iris-Scan Payment is a Platform that authenticates payments via biometric iris-scan of people receiving WFP assistance. This ensures assistance reaches those in need and protects them from possible theft or misuse of their assistance. This initiative was launched in refugee camps in Jordan in January 2016.


Muhannad Hadi

Muhannad Hadi Regional Director for the Middle East, North Africa, Central Asia and Eastern Europe

Muhannad Hadi began his tenure as the United Nations World Food Programme (WFP) Regional Director for the Middle East, North Africa, Central Asia and East Europe based in the Regional Bureau in Cairo in June 2015. Hadi brings more than twenty-five years of experience in humanitarian and development work from around the world.

Before assuming his current post, Hadi led WFP’s Regional Syria Emergency Operation scaling up the response to feed more than six million people affected by the conflict. He acted as the Regional Emergency Coordinator for the Syria Crisis from December 2012 to May 2015 following his tenure as WFP’s Representative and Country Director in Syria from June 2009 to December 2012. Hadi guided WFP in meeting urgent food needs while championing longer-term solutions to food insecurity and hunger for millions of Syrians.

Hadi’s career in humanitarian and aid work started with the International Committee of the Red Cross in Jordan in 1990.

He later joined WFP in January 1992 as the Emergency Officer and Head of Sulaymaniya Office in Iraq. Since then, he held a number international assignments in Yemen, Sudan, Indonesia, Lebanon, Italy, Jordan, Pakistan, Myanmar, Libya, Egypt and Syria.

A bilingual with strong command of English and Arabic, Hadi is a renowned expert in Middle Eastern Affairs and a frequent speaker on the affairs of the Arab world.

Hadi is a native of Jordan, born on the 2nd of May 1966. He is married with three sons and is currently based in Cairo.